Self-tapes include a stills-style hold and a short movement. We do not cast from a single smiling headshot.
Wardrobe tests on camera, in the key we intend to use. Fabric that photographs well in a phone snap can fail under HMI.
Agencies get selects with notes on motion, not only beauty. The person who ‘looks like the deck’ still has to walk.
Background talent is scheduled, not hoped for. A documentary-looking office still needs people who can ignore the camera.
Releases are signed before wrap, including stills usage. A film release that forgets print is a lawyer’s letter in month four.
Berlinell produces commercial stills and short films from Porto. We plan the still and the motion on one plot so a campaign does not split between two vendors. The suite on Rua das Flores holds tabletop, a small cyc, and a colour desk. Location days stay on the river and in the granite streets we recce first.